Research is a key component of our work. It is essential to build an employer brand on ﬁrm foundations. This means discovering how your company is perceived as an employer by your target audiences, both internally and externally. It also means understanding business strategy and the corporate brand and of course measuring the effectiveness of your branding efforts.
Led by Shou Xiaoying, a Master’s degree holder in Occupational Psychology with unparalleled China market employer brand and EVP research experience, we have carried out many research studies on behalf of organizations in China.
Our research is comprehensive and includes both quantitative surveys of your target audience and in-depth qualitative studies, based on one-on-one interviews and focus groups. We will also incorporate other data, such as an audit of your current online activities, competitor reviews, your corporate brand and any global EVP used in other markets.
Our aim is to provide a complete picture of your current ‘brand’ perception in China and uncover the key insights required to develop a brand and messaging strategy that will produce results in recruitment and retention across all your businesses as your company grows in China.